Digital Marketing Coordinator

Brandbank Steambrook pty ltd

An exciting opportunity for a Digital Marketing Coordinator to join Brandbank Group by supporting the execution of brand digital marketing activities

  • Fast paced, dynamic, growing retail business
  • Great location on St Kilda Road
  • Perm. Full time role working on launching 2 new retail brands to the market
An exciting opportunity has arisen for a motivated and dedicated Digital Marketing Coordinator to join our Group Digital Team. You will be working on launching two new exciting retail brands in 2021. One brand will focus on women’s apparel and fashion, the other on body, bath and self-care for kids and tweens.
Reporting into the Digital Manager, this role will support the execution of brand digital marketing activities, including EDM campaigns, web content updates, paid social activity and more.
Key responsibilities of this role include, but are not limited to:
  • Collaborate with our agency partners, internal stakeholders, and other third parties to ensure our digital marketing activities are executed on time and within budget
  • Monitor paid search and paid social marketing campaigns to ensure they are optimised and achieving maximum ROI
  • Maintain the digital marketing calendar and ensure all relevant stakeholders have the latest schedule available to them
  • Support the delivery of our affiliate program and other digital marketing initiatives as required
  • Setup brand EDMs in Emarsys and ensure all campaigns are implemented and executed on time
  • Set up and test all site promotions
  • Oversee website content updates, including homepage changeovers and the creation of landing pages
  • Upload and merchandise new products on the website
  • Complete EDM analysis and relay recommendations for future content
The ideal candidate will:
  • Relevant tertiary qualifications in Marketing, Media, Communications or Advertising
  • 1-2 years’ experience in either a marketing or digital role
  • Keen interest in the retail Industry
  • Strong computer program skills including excel, word and outlook
  • Digital Marketing platform experience (e.g. Facebook Ads Manager, Google Analytics, etc.) will be highly regarded
  • Understanding of key digital marketing performance metrics
  • Excellent data analysis & reporting skills
  • Well-developed communication, time management, analytical, and stakeholder management skills
  • High attention to detail and problem-solving abilities
  • Ability to work in a high pressure and fast paced environment whilst maintaining composure
  • Excellent time management, planning and prioritisation skills
  • Strong commercial and business acumen
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Collectively our brands work together as a single company, creating not just brands or labels, but living, breathing experiences.  
Our growing business is built on a house of carefully curated brands, each chosen for a specific reason. Seed Heritage and French Connection – along with two ground-breaking new Australian brands, Allkinds and Commonry, launching in 2021 – deliver rich connections to our customers.  

Why Join the Brandbank Group Team:  
  • Up to 50% off our new season product range!  
  • Supportive team culture and environment  
  • Opportunity to work for an iconic Australian retailer  
  • Employee Referral Program – be rewarded for referring great new people to our team  
  • Friends and Family discount offers  

If you are highly motivated, thrive on a challenge and are passionate about growing your career and are looking for a new adventure, then we would love to hear from you! Don't miss the chance to join us and be a part of something new and exciting! APPLY NOW.