Digital Marketing Executive - Health and Fitness

s2m Digital

Rapidly growing Fitness and health retailer is seeking a passionate Digital Marketing Executive to join their dynamic and creative team

  • Innovative, fast-growing health retailer
  • Newly created digital marketing role
  • Fast paced, fun and creative culture
Innovative and fast-growing health retailer who have had fantastic success are seeking a passionate Digital Marketing Executive to join their dynamic and creative team. Reporting to the CEO and working closely with the National Operations Manager and wider agency partners team, you will create exciting marketing campaigns and see them come to life across digital, print and experiential channels.
  
With a strong digital focus, you will drive revenue and retain customer loyalty, using analytics and customer feedback to make the necessary changes to drive growth via their eCommerce site / online store, retail stores and innovative new kiosk stores.
  
You will have full accountability; with the ability to self-direct and move fast, unbound by restrictions due to their lean team and progressive environment.
  
This newly created role will see you responsible for:
  • Marketing strategy and execution – creating an integrated marketing campaign strategy and leading a team to effectively execute it across multiple digital and offline channels, using data analytics and customer feedback to inform decisions
  • eCommerce / online store management - overseeing a team to ensure the website is up-to-date, fully functioning and managing the execution of updates and troubleshooting. Ensuring an excellent user experience for the website at all times and managing communications with online customers
  • Project Management – coordinating external teams to deliver activations, promotions and oversee the day-to-day management of the eCommerce site / webstore
  • Community Relationships & Activations - overseeing and coordinating a team to carry out samplings, activations and events, and effectively manage the operational processes and promotion of these events to ensure maximum engagement and return
  • Creating a strategic, integrated campaign calendar for all online and offline marketing initiatives that drives sales and retention
  • Managing and overseeing a team of specialists to carry out social media advertising, email marketing, content marketing, and other digital channels
  • Creating and executing a marketing and content calendar and managing all social media channels including posts and engagement
  • Briefing digital agencies, contractors and designers for the creation of content and collateral
  • Ensuring a cohesive brand identity, tone and message across all online channels and in stores
A dynamic and proactive self-starter who is hungry to progress, you will have:
  • Tertiary qualifications in marketing or equivalent
  • Proven experience in eCommerce, digital marketing and social media strategy and execution
  • Experience across Facebook Ads, Facebook Business Manager, Instagram Ads, Google Ads, LI Audience Manager
  • Shopify Experience
  • A collaborative, solutions focused approach with the ability to delegate and manage at all levels
  • Strong end to end project management skills
  • A highly organised approach with strong communication skills and attention to detail
  • Proven writing skills with a strong customer focus and an understanding of UX and CX
  • Experience using Shopify, project management tools and managing designers/developers is desirable
  • Previous exposure or knowledge within the retail, sports and health supplements, vitamins and superfoods industries will be highly regarded
Working with a team of passionate and smart big-thinkers, this is a unique digital marketing opportunity working in a fast paced, creative and fun environment that will give you ample opportunity to grow on a national and international scale. You’ll be able to truly harness your creativity and make things happen!
  
You will love to innovate, challenge the status quo and come up with new ideas; this is a fantastic position for a self-motivated and creative marketer with a passion for the customer to join a rapidly growing and innovative startup! 

For further information, please contact Natalia at S2M on 02 8396 6800. Alternatively, forward your application to Holly directly by using the 'apply now' link below.