Marketing and Event Advisor

Australian Rail Track Corporation

12 weeks contract - immediate start - Brisbane based role - 8 hours per day - Rate TBC

PRIMARY OBJECTIVE
Provide high quality event management support to the Marketing Manager in identifying and implementing strategic initiatives across all genres and channels to support the successful delivery of the Inland Rail Programme and complement the broader activities of the Inland Rail Communications & Marketing team.
RESPONSIBILITIES
  • From concept to contract execution, act as the primary liaison with venues, convention/conference organisers, external event managers, suppliers and clients (internal and external) to manage ~4-6 key high-profile sponsored events per annum and ~30-50 Speaking Engagements and other events, e.g. boardroom lunches, to ensure best practice positioning/reputation-building opportunities and return on investment
  • manage all event logistics, e.g. set up, AV requirements, as well as all supporting activity material e.g. invitation design and distribution, databases and attendee lists, bio preparation, corporate overviews, run sheets, and PowerPoint presentations
  • analyse attendance opportunities, communicate potential Media opportunities, and record relevant interactions via a CRM, e.g. Consultation Manager, as required
  • execute events on time and within budget with high attention to detail and the ability to prioritise competing deadlines in a fast-paced environment
  • work with internal Inland Rail clients to take briefs, assess marketing needs, provide high quality advice and deliver solutions for externally-facing event activities such as industry briefings, roadshows and client events
  • provide advice on key positioning/reputation-building opportunities via the identification of engagement opportunities
  • populate and maintain an events calendar on a SharePoint platform and for internal reporting purposes
  • source relevant information, statistics, images, graphics – both internally and externally – to support the positioning of Inland Rail and its team members in the preparation of event materials
  • initiate and manage a Program-wide event attendance register, for Probity purposes
  • based on the Marketing Manager’s advice and guidance, ensure appropriate content, structure, language and presentation/design of all event-related materials to achieve intended outcomes for all audiences
  • write, edit and/or proofread copy for event activities, ensuring messages are consistent and align with the objectives of the Inland Rail Marketing and Communications team
  • work closely with the Marketing Lead to leverage opportunities provided by Speaking Engagements and Conferences/Events attendance to promote positioning/reputation-building and return on investment activities
  • manage and deliver event/activities negotiated by the Marketing Manager as part of the Sponsorships strategy, ensuring that the opportunities to build Trust, Credibility and Visibility are clear and achievable through supporting marketing activities
  • work closely with the ARTC Media Team and IR Social Media Advisors to leverage opportunities provided by a range of event activities, including Speaking Engagements and Conferences/Events attendance, Sponsorships, etc. to promote positioning/reputation-building and return on investment activities
  • undertake elements of budget management in respect to tracking spend, facilitating supplier payments, processing Purchase Orders, managing new Vendor set up, etc. for the responsibilities within the Event Lead’s remit
  • undertake accurate preparation of post-event documentation including evaluation reporting
  • ensure compliance with Brand/Marketing objectives by providing creative direction to photographers, videographers and other creative services professionals on collateral development, Tone of Voice, etc.
  • ensure activities comply with relevant ARTC and Australian Government branding and advertising policies
  • contribute to the planning, development and implementation of Inland Rail’s broader marketing and communications strategies, policies, guidelines and messages
  • other duties as may be agreed from time to time between the Marketing & Events Lead and the Marketing Manager – Inland Rail.
ACCOUNTABILITIES
  • Provide high quality advice and support to the Marketing Manager – Inland Rail in order to deliver the outcomes set out in the Inland Rail Marketing Strategy.
  • Effective management of key marketing tools and channels in line with objectives as set out in the Inland Rail Communications and Engagement Strategy.
  • Contribute to a safety culture within the team to conform to current Work Health and Safety (WH&S) and relevant Rail Safety legislation.
KEY COMMUNICATIONS
Internal
The Marketing & Events Lead has regular contact with the Marketing & Partnerships Lead, Communications Leads, Graphic Designers, Social Media Advisors, Website specialists, Sustainability, Environment and Social Performance teams, Procurement, Finance, Stakeholder Engagement Leads and Advisors, Commercial Manager – Inland Rail, Inland Rail Project Delivery Teams, Office of the CEO – Inland Rail, and Inland Rail Leadership Team, ARTC Corporate Affairs, including External Relations, and other designated contacts.
  
External
The position has contact with suppliers, conference/event organisers and venues, business partners and key industry stakeholders e.g. DIRTC, the ARA, etc.
  
COMPETENCIES
Event Management skills: demonstrated experience in a fast-paced events management role; highly organised with strong liaison and time management skills.
Communication skills: clearly convey information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
Creative thinking: ability to think and act innovatively and resourcefully, anticipate opportunities for improvement, challenge traditional assumptions and solve problems creatively.
Critical thinking and analytical ability: the ability to conceptualise, apply, analyse, synthesise and/or evaluate information gathered from observation, reasoning or communication, as a guide to belief or action.
Project management: proficient with all aspects of project management, logistics and time management.
Budget management: Strong commercial acumen with a good level of financial understanding to manage budgets, facilitate supplier payments, process Purchase Orders, manage new Vendor set up, etc.
Reporting: Accurate preparation of post-event documentation including evaluation reporting.
Decision making: make sound and timely decisions in accordance with ARTC’s vision, mission, goals and values giving consideration to all relevant factors and potential broader impact.
Ethics and integrity: interact in an open and honest manner and consistently demonstrate objective, impartial and fair behaviour.
Interpersonal skills: ability to build and sustain relationships, resolve conflict, handle negotiation effectively and develop collaborative working relationships in an environment where there is a conflict of priorities or use of resources.
Problem solving: objectively identify the causes of a problem and propose potential, often innovative, solutions to the problem, which will be agreeable to multiple parties or individuals and, where necessary, evaluate the outcome.
Quality orientation: ensure that consideration is given to quality outcomes in the performance of all tasks.
Results orientation: ability to consistently achieve work objectives consistent with ARTC’s vision and mission.
Work Standards: setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
  
  
KNOWLEDGE, SKILLS AND EXPERIENCE
Essential Selection Criteria:
  • Tertiary qualifications in a relevant field (Communications, Arts, Events Management, PR) and / or proven experience in corporate communication or marketing role
  • Proven skills in the delivery of high-quality marketing and event-focused services in a technical environment – preferably in a large project environment
  • Exceptional written and verbal communication
  • The skill set to manage external contractors, e.g. photographers, videographers, multimedia suppliers to produce superior results
  • Excellent interpersonal skills across all levels of the organisation
  • Demonstrated ability to work as part of a team, both remotely and on-site
  • Creative thinking and problem-solving skills
  • High level skills in Microsoft Office programs, especially PowerPoint, Word and Excel
  • Knowledge of SharePoint platform, Consultation Manager and Digital Library requirements.
Desirable Selection Criteria
  • Experience in the disciplines of events management, marketing, communications, production and design
  • Knowledge of marketing/event management/CRM is desirable
  • Experience in an infrastructure, transport or logistics sector
  • Experience in an events management, public relations or multimedia agency.