Digital Marketing Specialist

VOCUS

We are looking for a superstar in the Digital Marketing space to join our growing team!

  • Join a telco that prides itself on being a great place to work!
  • We pride ourselves on have a great company culture!
  • Opportunity to be part of a high performing team!
We are a business who is crazy about customers. We use disruptive thinking every day to ensure that we are capturing every opportunity to deliver the ultimate experience to our customers and people. We empower our people to Do it. Own it. Love it and that’s why they choose to work for us. Here, it’s never just a job – We care about what we do and the impact we have, and that’s what connects us. 

Working with the greater marketing team, this role is responsible for the development and delivering of a digital marketing strategy to ensure that Vocus is sufficiently and appropriately represented across all digital channels, as well as supporting the delivery of commercial targets.
 
Key responsibilities include:
 
By taking ownership of the development and execution of the digital marketing strategy this role will be responsible for:

  ·Lead digital marketing projects including virtual teams 
·Developing and managing all digital marketing campaigns from inception through to delivery and post campaign review
·Measuring and reporting on the effectiveness of all campaigns developing insights and optimisation strategies 
·Working with sales and sales support teams to optomise the lead follow up process 
·Working with affiliates to maximise lead generation
·Implement attribution reporting 
·End-to end management of paid advertising, programmatic media, SEO/SEM, marketing automation and reporting & analytics.
·Develop and implement digital segmentation and personalisation capability for both new audiences and nurturing existing to drive conversion outcomes (advertising to keeping warm / drip feeding)
·Developing and managing relationships with affiliates to maximise lead generation.
·Develop messaging and content to support digital marketing campaigns (eDMs, promotional material, web content)
·Working with the business to implement account based lead tracking
· Monitoring and optimising privacy, data collection, preference center, contact and regency rules for both new contacts and existing customers
 
About you:
 
You love building new capability and teaching others. You have 5+ years digital marketing experience with the below capabilities:
 
·Excellent knowledge of digital marketing trends, portals and channels
·Understanding of Google marketing platforms 
·Excellent analytical skills, and ability to generate insights from campaign data 
·Excellent written and verbal communication and presentation skills 
·Strong experience in customer journey experience
·Understanding of how the digital buyers journeys integrates into digital personalised customer journeys across the customer life-cycle (awareness through to order to activate)
·Understanding of permission and preference centers  
·Knowledge of tag management technologies

The extra stuff we know you want to know
We know how to celebrate our wins and we know learning from our mistakes makes us better. We are all about flexible working and, hand on heart, we practise work life balance. We high five you on your work anniversary and give you a day off. We know time off is important for balance, so we have an option to buy more leave. We embrace your unique style and let you be a master of your own style with no dress code. This is just the tip of the iceberg, so jump on our careers site or LinkedIn to find out more!
  
Did I hear you say, “Who is Vocus?”

We are a challenger business in the Telco and Energy Industry. We listened to our customers and heard that they wanted more from a network, so that’s what we’ve given them.
  • We built the network thanks to our own team of highly skilled fibre engineers.
  • We own our network giving us easier, straightforward access.
  • We manage our network here in Australia out of our Melbourne offices. 
We now have more than 30,000 km of fibre optic cable laid and operational throughout Australia, 5000 on-net buildings connected to our network.