Brand & Campaign Manager

Hassett People Solutions

Immediate start required | Dynamic & experienced Brand & Campaign Manager required to launch new product range in B2C Marketplace.

  • Launch an exciting new product range
  • Melbourne CBD Fringe
  • Attractive Salary Package On Offer
ABOUT OUR CLIENT

Our client is one of the original disruptors within the Australian financial services sector who are embarking on their next exciting phase of evolution & growth. They are seeking an experienced & dynamic Brand & Campaign Manager to launch an exciting new product range into the B2C marketplace. This role is based in a great locale on the fringe of Melbourne's CBD and requires an immediate start. 

ABOUT THE ROLE

Reporting to the Chief Marketing & Product Officer, this role will play a dynamic and visionary role in driving ongoing growth and development as a multi-product thriving business. The Brand & Campaign Manager will be responsible for brand positioning & creating best-in-class platforms to successfully launch new product into the Australian market.

RESPONSIBILITIES
  • Brand Positioning – create a unique proposition for potential consumers that is distinct from competitors in the marketplace;
  • Campaign Ownership – ensuring marketing campaigns reach the specific target market, are measurable and leverage behaviour change methodology where relevant;
  • Sense Checking of Concept/Product – use qualified consumer feedback to refine & enhance the product concepts and marketing strategies;
  • Developing Creative Platform – build a robust and innovative platform using internal & external resources to effectively launch a new product into the Australian market;
  • Project Management – working within an Agile delivery environment, you will ensure productivity by providing team members with specific guidelines & timelines;
  • Stakeholder Management – establishing strong working relationships with peers, as well as external relationships including media and creative agencies to the maximum benefit of the business;
  • Omnichannel Idea Management – focus on every customer interaction and the overall experience of the product and brand, creating a seamless user experience.
QUALIFICATION & ATTRIBUTES
  • Min. 5 years’ experience in a Campaign/Brand Management role;
  • Tertiary qualification in Marketing/Commerce or similar;
  • Experience with Campaign/Brand Management within the banking sector is strongly preferred but not essential;
  • Experience working within agile delivery environments is strongly preferred;
  • Previous experience managing accountable relationships with external agencies;
  • Excellent analytical and problem-solving skills;
  • Strong written and oral communication skills, as well as significant experience in presenting to internal & external stakeholders;
  • A can-do, independent individual who enjoys using their initiative to problem solve and identify growth opportunities;
  • Someone who has the ability to digest information and make great decisions in a fast-paced environment.
HOW TO APPLY

Click the APPLY button and attach your resume. Please be advised our screening process will take approximately 3 to 5 business days from the date this ad was posted. From here, only shortlisted candidates will be contacted.