Digital Analytics Team Lead - Marketing

Talent Insights Group

Digital Marketing Analytics and personalisation. Drive growth in owned and paid digital media channels.

  • Permanent opportunity based in North Sydney
  • Exciting Digital Media- Personalisation / Programmatic
  • Working with the Data science and technology teams
The Position:
 
Digital Analyst (Media) you will work closely with our teams to drive growth in owned and paid digital media channels by providing optimisation solutions and improving customer targeting strategies. 
 
  • Provide insights on customers interactions  
  • Develop and track key metrics across digital media channels.
  • Recommend campaign execution and optimisation of future campaigns
  • Promote test and learn strategies to engage customers throughout the lifecycle journey
  • Work with the Programmatic Data Science team to assess model performance and build portfolio management tools
  • Liaise with technical and non-technical stakeholders to drive business KPI’s and strategies
  • Mentor junior team members, transferring skills and competencies to enable growth of the internal talent pool
 
The Role:
 
  • Expertise in insights, web analytics and digital marketing analytics.
  • Must have extensive SQL – analysis, queries, cases.
  • Proven product management skills
  • Solid understanding of data science
  • Sound understanding of digital media - Ad server, DMP,  DSPs, SSP
  • Solid experience in Tealium would be advantageous

If this sounds like the role for you please get in touch - john@talentinsights.com.au