Brand and Content Lead

Anteo RPO (Carlisle Homes)

Great opportunity to join our award-winning organisation. High performing, dynamic marketing function. Immediate start.

  • Highly engaged and supportive team
  • Be part of a growing and successful organisation
  • Market leader and multi-award winning business
Brand and Content Lead
Carlisle Homes is the proud winner of the highest accolade in the housing industry - the HIA Professional Major Builder award in 2015 and 2017. We also have been recognised as Victoria’s Number 1 Builder on Australia’s leading customer review website
At Carlisle, we are committed to not only providing homes of the highest quality but ensuring that our customer’s experience is exceptional throughout the entire building process. We are dedicated to maintaining our superior levels of customer service and are committed to recruiting outstanding individuals who share our passion. 
With a premium brand based on stylish design, unbeatable service, attention to detail and outstanding value, we are now seeking an experienced Brand and Content Lead to join our creative and dynamic marketing team that is undergoing an exciting, robust period of growth.
In this role, you will be responsible for the following:      
  • Research market and engage with internal stakeholders to generate briefs and concepts for content to achieve marketing objectives. These include brand positioning, web traffic, lead generation and conversion.
  • Manage the production of consistent content contributing to integrated campaigns.
  • Manage the sign-off of marketing content, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Managing any relevant launch programmes and events to external customers as well as employees and suppliers.
  • Ensuring the website content is proactively and innovatively managed and updated regularly to include best practice concepts that reflect our brand image and positioning.
  • Manage creative briefs from concept through to execution including managing agency costs, and timeframes ensuring they are in line with the initial brief.
  • Liaise with graphics team to ensure the brand is reflected in all designs and concepts produced.
  • Research and provide analysis for customer enquiry (attraction) and customer conversions to propose deliver brand strategies to drive customer engagement.  
You can expect from us:   
  • Attractive salary package
  • Professional team providing valuable market exposure
  • Generous staff building discounts
  • An extra paid day off for our 'Carlisle Public Holiday'
  • Company paid health and well-being activities
  • Generous employee referral program
  • Employee building referral program
  • Loyalty rewards
  • A fun and supportive culture     
You will ideally have:  
  • Ideally a degree/post graduate studies in Marketing or Communications.
  • Strong collaborative skills and passion for team achievements.
  • Outstanding written, verbal and presentation skills.
  • Excellent organisational skills including technical and resource knowledge.
  • Excellent customer and market knowledge.
  • Strong knowledge around sales methodologies, strategic partnering and customer behaviours.
  • Exceptional relationship building skills.
  • Highly self-motivated and the ability to take initiative.
  • Ability to think innovatively and action solutions which are on brand.
  • Ability to work openly and collaboratively with both internal and external stakeholders.
  • Excellent attention to detail.
  • Ability to work under pressure and to timelines
  • Outstanding initiative and personal capacity to deliver new initiatives from concept to execution  
If you're seeking a long term career opportunity focused on excelling as an individual and working with a vibrant team then this could be the role for you!
Submit your application by clicking on the link below.