Digital Marketing Specialist

Command Group

Join a leading fintech and transform the exisiting digital marketing setup to improve organic search engine rankings through SEO & SEM strategies

  • Ability to progress your career and upskill in diverse areas
  • Supportive management who recognise your contributions & achievements
  • Amazing, modern office in North Sydney with breathtaking city views
The Role
You will be a passionate and experienced Digital Marketing specialist who will assess the existing digital marketing setup and significantly improve the companies organic search engine rankings. This is a new position for the business and will allow you to utilise your knowledge in search engine optimisation & implement changes to the company website to increase site traffic & drive revenue forward. To be successful you will have strong experience with Wordpress, SEO & SEM and enjoy working in a performance focused environment.
The Company
This Australian owned fintech is evolving the way they engage with their customers to ensure they continue to provide an exceptional level of service. The team consists of dedicated, highly skilled specialists who are ambitious and enjoy utilising cutting edge technology to develop the best solutions for their customers.  The business has adopted a flat team structure alongside an open-door policy. Management are supportive and genuinely want you to upskill and progress your career as much as you can whilst part of the organisation.
  • Analyse & review existing digital marketing setup for the business
  • Apply a strong understanding of performance metrics to develop & monitor effective SEO & SEM strategies with the aim to improve website organic rankings
  • Perform ongoing keyword discovery, expansion & optimisation
  • Measure & Implement results of A/B testing, website layouts and advertising for SEO
  • Conduct competitor analysis
  • Work collaboratively with development, marketing, and management departments
  • Manage client SEO relation relationship in relation to SEO; translate SEO terminology, creating a story
  • Keep up to date with industry best practice
  • Maintain reporting dashboard & present performance and insights
  • Suggest improvements for process & productivity optimisation
Technical Skills
  • Minimum 3 years of local experience
  • Good knowledge of the marketing landscape, customer growth and consumer journey
  • Strong understanding of search engine algorithms & ranking methods
  • Previous experience using Wordpress, SEO industry programs and tools including but not limited to:
    • Keyword research tools
    • Google Analytics
    • Google Webmaster Tools
    • SEO copywriting
    • Keyword tracking tools
  • Tertiary qualifications in analytics, digital marketing, or related field
  • Google Analytics certified
  • Sales experience is highly valued when it comes to understanding how to implement effective customer promotions (not essential to apply)
Personal Attributes
  • You are ACCOUNTABLE and HONEST - if you do not know something, you are upfront about it and if you make a mistake you don't shy away from it
  • You have a strong desire to learn, ask insightful questions and choose to spend your personal time UPSKILLING
  • You want to PROGRESS your career
  • PASSIONATE!!! You love what you do, and you demonstrate enthusiasm when speaking about your experience
  • Strong COMMUNICATOR (verbal & written) - effectively tailor what you are saying based on your audience
  • You love to COLLABORATE and enjoy sharing your knowledge through peer reviews and team discussions
  • Previous experience in finance industry is highly regarded (but not essential)
  • Paying $90k + Super, depending upon level of experience
  • Have your personal contributions & achievements recognised – make a real impact in the business growth!
  • Ability to progress your career and upskill in diverse areas
  • Work in a serverless environment
  • Supportive team and management
  • No internal politics - flat structure, open door policy
  • Job security! This company has been through a recession in the past and has managed to grow during this time
  • Cutting edge technology
  • Amazing, modern office with breathtaking city views
  • Minutes’ walk from public transport
  • Immediate start
To Apply
To apply for the position please send all Resumes to Alyssa at Due to the volume of applications, only shortlisted candidates will be contacted. We thank you in advance for your understanding