Sr. Marketing Manager

Transaction Services Group

We are looking for a dynamic marketing leader to join our growing Health and Fitness Vertical.

  • Marketing leader
  • West Coast preferred
  • Must work PST hours
Company Overview:
We’re TSG. There’s a good chance you’ve not heard of us yet – we’re just getting going. We’re a global provider of business management software, payments and value-added services that power gyms, fitness facilities, childcare centers and independent personal trainers across the globe. Our ambition is to empower passionate people and deliver a compelling integrated proposition to enable clients to spend more time growing their business.  After our recent acquisition by Advent International, we’re excited to deliver on our value creation program to achieve our bold growth ambition.  And we’re getting ready to go big. 

TSG has brought together 14 different software and payment processing brands to create Health and Fitness vertical business - including Perfect Mind, a Canadian-based supplier of software management systems for the Parks & Leisure and SMB markets.   Spanning across 3 continents, there’s over 800 of us in the global TSG H&F team and we’re passionate about enabling gym owners, leisure centers, and personal trainers deliver better business outcomes for themselves and their customers. 

Position Summary:
This opportunity requires a dynamic, pragmatic and flexible marketing leader with a proven history of success in product marketing in a B2B environment.   This key role is divided between both a market management (75%) and a product marketing function(30%), and offers a senior marketing manager an opportunity to excel in a unique role within the TSG organization.    
Perfect Mind is one of our flagship products in the Health and Fitness vertical globally, and is well established across North America, and soon to launch in Australia as well.  The Senior Marketing Manager is accountable for the strategic planning, development and execution of all Perfect Mind campaigns globally.  This position is both a leadership role responsible for the management of the existing Perfect Mind marketing team, as well as establish the product marketing function for Perfect Mind and ensure a smooth launch of this product into the Australian market.  
Ultimately accountable for the overall marketing performance and budget spend, the Senior Marketing Manager will be a key member of the global H&F marketing team, as well as the PerfectMind Leadership team.  Reporting into the Global Marketing Director for H&F, you’ll be part of a global team of high-performance marketers working together to build the TSG brand and go-to-market strategy in the Health and fitness vertical.  
Key Responsibilities:
  • Achieve key marketing KPIs through through effective leadership of the Perfect Mind marketing team.
  • Drive the development of the end-to-end marketing strategy, program architecture and campaign planning for the Perfect Mind globally (program planning, campaign management, tactical execution, content development, and collaboration with key stakeholders) 
  • Deliver breakthrough ideas, innovation and leadership to deliver a comprehensive go to market plan for net new clients via all relevant mediums and channels (e.g. digital campaigns, online/live events, 3rd party channels, social media, organic).
  • Oversee the management and maintenance of all Perfect Mind campaigns, events and content..
  • Define integrated, effective campaigns and programs - internally and externally - to meet business revenue and client acquisition goals.
  • Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximize impact.
  • Manage and own end-to-end campaign effectiveness and results. Publish frequent campaign scorecards to share performance trends with key stakeholders.
  • Collaborate with regional and global marketing stakeholders to gain input into the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
  • Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed.
  • Be the Product Marketing expert and single point of truth for PerfectMind within the marketing organisation and across sales management teams and other supporting lines of business.
  • Contribute extensively to the overall TSG rebrand project to help shape the future of the TSG company in the Australasian health and fitness market.
Experience / Skills Required:
  • 5-7 years experience in a B2B campaign manager capacity
  • 3+ years experience in a product marketing or product management function
  • Proven track record of building, leading and managing integrated campaigns through a marketing team
  • Extensive background in developing and executing targeted marketing campaigns focused on specific market segments. A full understanding of how to segment the market and audience relative to a specific industry and identify the appropriate targets.
  • Previous success working in a matrix organization and/or cross-functional environment
Experience/Skills Desired:
  • Strong understanding of demand generation and experience of driving quantifiable ROI. Metrics-driven marketing mind with eye for creativity
  • Detail oriented with strong project management skills
  • Excellent written, verbal and presentation skills experience with social media is
  • strongly desired.
  • Strong stakeholder management skills, ability to lead and work cross-functionally and in teams.
  • Be a highly professional lead and team player with a positive, can-do attitude; must be very comfortable with continuously changing opportunities and priorities.
  • Experience with marketing automation and CRM tools (Hubspot & Salesforce preferred) is an advantage
If you’re passionate about tech, fitness and working with talented, ambitious people, then we’d love to hear from you.
TSG is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.