Senior Community Marketing Manager (Tech Exp Preferred)

WeNetwork

We are looking for a Senior Community Marketing Manager for a leading medtech startup to lead the overall growth strategy for its users community.

You will be in charge of the overall growth strategy from acquisition to engagement and retention of users. You will own and develop the acquisition channels from analysis to execution. 

Job Requirements:
  • Develop the marketing and growth strategy for the community across the region behind marketing campaigns, partnerships, product enhancements, and an effective communication strategy
  • Market the app to the key professionals through initiatives such as events, research, content generation, loyalty programs, educational and promotional campaigns to ultimately increase customer base, user engagement, and monetization
  • Creating content & activities that can inspire and educate the key professionals across the region
  • You will also be the brand ambassador and responsible to build strong, aspirational, and consistent brand across the region 
  • Own and develop acquisition channels to increase MAU across countries
  • Help identify new opportunities for the brand to increase brand awareness and credibility, as well as to offer value added services to the users through strategic partnerships
  • Support and align the multi-functional areas that leverage on the community, to drive business growth
  • Establish a strong cross-functional network to grow and scale impact opportunities
  • Build and develop your team to enable you to hit your broad KPIs that encompass all of our apps
Key Requirements: 
  • Min 4 years of people management and proven leadership skills
  • Experience working with product/technology teams. Ideally in a start-up and with mobile apps
  • Metrics/ROI focused and knows how to generate leads & track them to close loops
  • Experienced in managing and mentoring people
  • Understands product, sales & marketing integration
  • A clear understanding of the marketing mix and how to build and deliver integrated marketing campaigns
  • Be a natural team player and able to work in a dynamic environment
Call for Action:

If you possess the above requirements and traits, please apply directly or email stephanie.leong@wenetworkasia.com for more information.