Head of Marketing

Kerwin Rae And Business Mastery Pty Ltd

Work for Kerwin Rae, world renowned events and media brand. Juicy end to end campaign management, exciting projects and lots of scope for growth!

  • Full autonomy across campaigns and lots of growth potential!
  • Work for leading event and media brand in Aus and have international exposure
  • Newly created role managing vibrant and talented marketing team!
The Company

Kerwin Rae is Australia’s leading business strategist and high performance specialist - helping over 100,000 businesses in 154 different industries, throughout 11 countries world-wide. With Kerwin's revolutionary, no bulls** approach to business growth and personal transformation, our company delivers world class events and training programs to small to medium sized business owners.

Based in Pyrmont, we currently have a team of 60, comprising of sales, film, marketing, events and customer loving talent. As a team we live and breathe our company values, priding ourselves on high performance, wellbeing, community, purpose and mission, as well as creating an environment to THRIVE in!

The Role

Due to our continued and exciting growth, we are looking to hire an experienced Head of Marketing whose focus will be leading our talented marketing team to take our mission global! This role is pivotal in our expansion plans and you will have ownership over our marketing strategy, campaign management, lead acquisition and execution as well as full responsibility for the marketing budget, strategic direction and people management. With a strong events program already established in Australia, this is a varied and exciting role which will allow you to utilise your extensive marketing skills, as well as lead a team from the front. 

What will you be doing?
  • Managing a high performing marketing team to execute integrated campaign activities including direct marketing, social media, content marketing, SEM, SEO and advertising
  • Talent performance and line management for a team of 15+ including Film, Creative, PR, Acquisitions, Community and Marketing.
  • Budget management
  • Marketing and Brand strategy
  • Manage the design process from briefing to sign-off for campaigns 
  • Work closely with the Marketing team and our IT, Design, and Sales colleagues to build and optimise our online presence across website, landing pages, forms, email, social media, blogs, and other online content
  • Develop engaging content across our digital channels, optimised for both lead generation 
  • Develops new marketing strategies and innovation to further enhance the brand and marketing results
  • Track marketing strategy results closely and creates detailed reports with data analysis and other feedback for innovation
  • Plan for further development of community in specific geo-targeting to grow market share
 
Ideally you will have:
  • Tertiary qualifications in Marketing or Business-related discipline
  • Experience developing Marketing strategies
  • People management experience
  • Experience in a similar role with digital marketing and acquisitions
  • Experience in B2C marketing is highly regarded
  • Proven capability to provide innovative and creative thinking
  • Ability to create, run and execute online/offline multi-channel marketing campaigns
  • Have a continuous improvement mentality, always looking for ways to improve outcomes and challenging the status quo
  • A demonstrated understanding of branding concepts and the processes required to build and maintain strong brand identity
  • Energetic, driven and passionate about all things marketing
  • Experience using Active Campaign, Iconosquare, Buffer, Google Analytics, Creator Studio, Ads Manager, Google Adwords, Lead Pages, Wordpress
The Good stuff (what we offer you!)
  • An organisation that actually live and breathe their key values
  • The opportunity to work for one of the most influential leaders of our generation
  • Open plan, buzzy, bright and fun offices in the heart of Pyrmont, break out areas, table tennis, meditation room, in house Gym
  • Breakfast/lunch/snacks provided, PT sessions, and wellbeing products
  • 3 hour Fridays once a month and early finish every Friday
  • A career pathways program focused on where you want to take your career
  • Supportive environment with encouragement to live your highest potential both professionally and personally
We are interviewing immediately for this role, so please apply with clear examples of the work you have done previously and/or your portfolio!

*Please note due to the large number of applications we receive we are unable to respond to unsuccessful applicants*