Insight Analyst

CVM People

IA

Role: Insight Analyst
Location: London
Salary: Circa £35,000
  
Use your insight skills for a market-leading news corporation!
CVM People is delighted to be working with an ambitious and ever-growing organization with a real passion for quality content and storytelling. Our clients newspapers and digital products include some of the most powerful media brands in the world, reaching over 30 million people each week.
  
This role contributes to analyses by increasing the understanding of customer behaviour.  You will work closely with marketing, campaigns, analytics and technology to make sure we have the right data and tooling available to build a complete picture of our customers.  You will provide innovative ideas in reporting to drive transformation in applications, products and services.  You will also support the continual development of the Customer and Digital data platforms and sources.
  
Responsibilities:
  • Provide analyses of customer engagement data drawn from multiple sources to support detailed performance and effectiveness briefs from marketing and commercial campaigns;
  • Contribute to the development and maintenance of reports, dashboards and compelling visualisations of business performance and project data to clearly communicate value and insights to stakeholders;
  • Recognise and extract critical indicators from large and complex data sets; interpret and express these indicators in a business context;
  • Investigate reporting / data anomalies and escalate where required to technology and / or data suppliers;
  • Collaborate with other News Insight teams to provide a ‘joined up’ insights and analytics response from briefs;
  • Participate in regular updates on progress on current briefs so as to engage the business teams with the analysis as it progresses;
  • Be available to prioritise the delivery of high priority, fast turnaround briefs from stakeholders.
  
Skills/experience required:
  • Understanding of metrics and systems relating to digital and audience analytics (e.g. Google Analytics).
  • Able to understand complex business questions and to be able to frame the right analytical question.
  • Demonstrable knowledge of Excel & SQL;
  • Awareness of the capabilities of Tableau or other visualisation software, as well as databases;
  • Experience of delivering and maintaining a portfolio of regular reports and dashboards;
  • Data manipulation - the ability to help handle and process large data sets and produce concise reports/analysis;
  • Problem- solving skills with the ability to draw meaningful conclusions from disparate and incomplete sources;

Sounds interesting? Get in touch with Bhomali on 07936 916 356 or bhomali.bagga@cvmpeople.com