Head of SEO

Boston Link

We are looking for someone who is accomplished in the SEO landscape, preferably within the iGaming industry.

  • Full P&L responsibility for the SEO department
  • Harness a strategic and forward-thinking mindset
  • 8+ years of experience within SEO required
Key Responsibilities: 
  • Full P&L responsibility for the SEO department, including both the organisation as well as the affiliate site network;
  • Define and lead the organisation's search strategy, ensuring the SEO strategy is localised;
  • Define and execute the organisation’s on-site content strategy based on keywords analysis insights;
  • Own, lead, optimise, establish and grow the current affiliate site network;
  • Responsible for establishing new traffic generation initiatives, driving this from concept to execution with an emphasis on new markets and territories;
  • Liaise with the product departments on SEO and UX;
  • Work closely with other teams such as Branding, CRM, Marketing to ensure an integrated approach;
  • Review existing analytics to make informed data-driven recommendations for SEO improvements;
  • Analysis of search performance, find new opportunities and trends, creation of business cases in order to receive budget approval for the implementation of the strategies;
  • Conduct SEO audits, suggest and prioritise actions and implementations;
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities;
  • Own off-page optimisation efforts (link building), and report on progress;
  • Adept at researching, designing, and analyzing the results of SEO A/B tests;
  • Keep abreast of search and integrated marketing trends;
  • Evaluate SEO tools which can be used to further vertical's traffic goals;
  • Own app store optimisation efforts for both our IOS and Android apps;
  • Own departmental search budget allocations.
Job requirements:
  • 8+ years of experience within SEO;
  • 4-5 years of experience of leading high performing teams;
  • Experience managing sites with 1+ million monthly views;
  • Extensive network in backlinking within iGaming;
  • Hands-on experience with Google Analytics and Google Search Console;
  • In-depth knowledge of ranking factors and search engine algorithms;
  • Experienced and knowledgeable within the iGaming industry and different global markets;
  • Good knowledge of HTML, CSS, and JavaScript development and constraints.