Marketing Data Scientist

Excelon Associates

Excelon Associates is seeking a Marketing Data Scientist for an opportunity in Houston, TX.

Job Title: Marketing Data Scientist  
 
Summary: This role, reporting to the Director of Digital Marketing, will be responsible for delivering data-driven, actionable insights to help optimize marketing performance. The position will assist in measuring and optimizing campaigns and investments across paid, owned, and earned digital channels to drive engagement, brand equity, and increase profitability.     
 
To accomplish this, the Marketing Data Scientist will leverage marketing measurement techniques, including channel mix, models, a/b testing, multi-touch attribution, and synthetic control groups, to quantify the impact of marketing tactics on business and financial outcomes in the short and long term. They will collaborate with our Agency and marketing managers to deliver analytically derived insights to optimize digital marketing efficiency and maximize campaign profitability. 
 
Internally, the Marketing Data Scientist will work collaboratively with finance, and admissions to reconcile lead data across data sources including Velocify, CampusVue, Google, Datorama, and other platforms to determine one source of truth.
 
Technical skill requirements for this role include strong data and technical skills and will have a strong understanding of business and marketing performance. 
 
This position also requires adherence to core values, which are the basic elements of how we go about our work. They are the practices we use (or should be using) every day in everything we do. Our core values are a small set of timeless guiding principles, which we live by and include:
 
Core Values:
  • Innovation: We embrace organizational goals and drive positive change.
  • Compassion: We care about our students, their future employers, and the communities that they serve.
  • Accountability: We are committed to responsibly upholding and reinforcing our values.
  • Respect: We are accepting and considerate of others, regardless of background, abilities, or beliefs.
  • Excellence: We execute our goals with passion and purpose and strive for the highest quality in our results. 
Essential Duties and Responsibilities:
  • Data & Analytics
  • Analyze the performance of marketing campaigns and build accurate models to predict future performance.
  • Translate business questions into quantitative questions and hypotheses that can be answered using the data available. 
  • Work jointly with DD to effectively present analysis to teams and give data-based recommendations to encourage data-driven decisions.  
  • Complete the full analytics lifecycle from understanding the business objective and understanding the data to develop automated reporting and visualization.
  • Explain complex modeling approaches in simple terms; develop compelling narratives that connect modeling results with marketing problems. 
  • Build & maintain strong working relationships internally and externally, based on insights, trust, and mutual respect. 
  • Create dashboards, and conduct routine and custom analysis, and performance reporting.
  • Monitor performance versus goals throughout the marketing funnel and recommend opportunities to improve conversion efficiency and effectiveness.
  • Prepare interval reporting to effectively communicate results against budgeted goals and communicate upside/downside. 
  • Stay current with new advances and innovations in the digital marketing field.
  • Build, maintain and evolve marketing attribution models to quantify the effect of marketing communications on customer behavior, and profitability across paid, owned and earned channels. (E.g. TV, radio, OTT, paid search, display retargeting, online video, social media, etc.) 
Competency: 
  • Communication– Speaks and writes clearly and informatively. Comfortable interacting with senior-level executives and agency partners.
  • Leadership– Independent and collaborative decision-making capabilities; planning and problem-solving skills; Able to formulate fact-based direction and be persuasive.
  • Interpersonal – Collaborative approach; able to enroll support from others.
  • Teamwork– Able to build morale and group commitments to goals and objectives.
  • Planning/Organizing– Analytical, fact-based approach; Prioritizes and plans work activities; Uses personal and agency time efficiently.
  • Quality– Demonstrates accuracy and thoroughness.
  • Attendance/Punctuality – Is consistently at work on time; Able to manage agencies in different time zones.
  • Dependability– Responds to management direction; Completes tasks on time or notifies management of changes and consequences.
  • Initiative– Seeks continuous improvement; demonstrates intellectual curiosity.
  • Customer Service -Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
  • Teamwork -Able to build morale and group commitments to goals and objectives.
  • Attendance/Punctuality -Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
  • Quality -Demonstrates accuracy and thoroughness.
Qualifications/Experience:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Professional experience in quantitative analysis, preferably in a marketing department
  • Experience partnering with teams, solving problems, and driving execution.
  • Experience building and maintaining accurate predictive models such as lead scoring, attribution or marketing mix modeling. 
  • Ability to analyze a wide variety of performance metrics.
  • Ability to think strategically and creatively.
  • Collaborative work style
  • Bi-lingual (English/Spanish) a plus
Education: 
  • Bachelor’s degree with three to five years relative experience; or a combination of education and experience.
  • 3+ years of experience in search marketing and analytics (agency experience is a strong plus)
www.excelonassociates.com
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