Brand Manager - Consumer Packaged Goods

MacDonald Search Group

Brand Manager - Consumer Packaged Goods

  • Marketing
  • Brand Manager
  • Consumer Products
Brand Manager – Consumer Packaged Goods
  
Our client is a highly regarded and well-established manufacturer of exceptional quality CPG products with sales across North America in all retail channels.  Due to the growth of their marketing team, they are seeking a talented and dynamic Brand Manager.
  
Some of what you will do in this role includes:  
  • Active brand development
  • Champion the marketing strategy and develop plans and programs to propel the business
  • Initiate product development and brand, trade and consumer engagement initiatives
  • Collaborate with digital marketing team in the production and dissemination of communications materials, strategies and programs for use by the sales team
  • Ensure effective product launches, promotional activities and campaigns across channels
  • Maintain consistency of message and accurately reflect brand positioning and consumer targeting
  • Analyze all elements of the marketing objectives and provide move forward recommendations
  • Collaborate effectively across the organization
  • Develop, manage and update a rolling calendar of marketing related deliverables
  • Collaborate with sales and production to determine forecasts and timing
  • Collaborate on market trend analysis, product innovation, commercialization and life-cycle management
  • Determine the optimal product mix via portfolio segmentation and rationalization
In order to apply you should have the following in your background:  
  • Post secondary education
  • Brand management experience in CPG with exposure to Canadian and American markets
  • Excellent collaboration skills and a team player attitude
  • A proven ability to manage multiple projects and meet deadlines and execution objectives
  • Excellent communication skills both verbal and written
  • Experience working with digital and social strategies, channel marketing and communication
  • A desire to succeed and a passion for growth and continuous learning  
If this sounds like a role where you could excel, please apply today!