Email Marketing Analyst - Toronto-(60393)

enableIT

We are looking for an Email Marketing Specialist that will be responsible for gathering requirements from business and internal users.

  • ExactTarget/Salesforce Marketing Cloud
  • Work with clients to create email campaigns
  • Experience configuring Journey Builder
We are looking for an Email Marketing Specialist that will be responsible for gathering requirements from business and internal users for email campaigns. This individual will have experience using Salesforce Marketing Cloud to create campaign journeys, develop emails, conduct testing and launch campaigns.

What you will need:

-Experience with Exact Target/Salesforce Marketing Cloud (including journey builds), knowledge of ampscripting and python scripting, knowledge of Tealium Audience Stream an asset

Content Builder
- Work with clients’ creative/marketing teams to create emails in ET. Use of dynamic content blocks is a plus.
Knowledge of Ampscript within emails and CC/BCC functionality is a plus

Journey Builder
- Candidate should be experienced in configuring journey based on client business needs, i.e: (must have)
  • Re-entry only after exit, etc.
  • Auto-suppression logic, email categorization (transactional vs commercial)
  • Set up of Entry source: Journey DE
  • DE to source journey data from
  • Scheduling
  • Candidate will need to build journey using the at least the following journey activities (must have)