This role is responsible for contributing to both inbound and outbound marketing strategies by designing and executing marketing campaigns.
Marketers on Demand is actively looking for a Digital Marketing Specialist for a financial leader in Toronto. This role is responsible for contributing to both inbound and outbound marketing strategies by designing and executing marketing campaigns.
- Strive to maximize profitability of all Digital Marketing campaigns including SEM, PPC, SEO, Email marketing, SMM and ASO
- Produce positive measurable results in the form of marketing specific KPI's
- Create, manage, implement and refine all campaigns in an ongoing basis
- Produce campaign performance and milestones reporting
- Create campaign content such as ad copy, landing pages, website and app content, promotional articles, product specific content, email drafts and others
- Run quick and cost effective tests to refine campaigns using tools such as Facebook Ads experiments, Google Ads experiments, etc.
- Effectively conduct Conversion Optimization using data from Google Analytics, Facebook Insights and other data sources
- A full stack digital marketer with a minimum of 2 years of experience on at least 3 of the following Digital Marketing channels: SEM, PPC, SEO, Email marketing, SMM and ASO
- Certified on Google Analytics, Facebook Blueprint, Google Ads and others.
- Working knowledge with Adobe creative suite, including Photoshop, Illustrator, etc.
- Native written/spoken proficiency in French and/or Spanish is considered a strong asset
Does this sound like you or someone you know within your professional network? Then reach out to Krystle.Brassard@marketersondemand.com for more information.