Digital Marketing Specialist

Marketers On Demand

This role is responsible for contributing to both inbound and outbound marketing strategies by designing and executing marketing campaigns.

Marketers on Demand is actively looking for a Digital Marketing Specialist for a financial leader in Toronto. This role is responsible for contributing to both inbound and outbound marketing strategies by designing and executing marketing campaigns. 
 
Key Duties
  • Strive to maximize profitability of all Digital Marketing campaigns including SEM, PPC, SEO, Email marketing, SMM and ASO 
  • Produce positive measurable results in the form of marketing specific KPI's 
  • Create, manage, implement and refine all campaigns in an ongoing basis
  • Produce campaign performance and milestones reporting
  • Create campaign content such as ad copy, landing pages, website and app content, promotional articles, product specific content, email drafts and others 
  • Run quick and cost effective tests to refine campaigns using tools such as Facebook Ads experiments, Google Ads experiments, etc.
  • Effectively conduct Conversion Optimization using data from Google Analytics, Facebook Insights and other data sources
 
Must Haves:
  • A full stack digital marketer with a minimum of 2 years of experience on at least 3 of the following Digital Marketing channels: SEM, PPC, SEO, Email marketing, SMM and ASO 
  • Comfortable customizing a website front end via Wordpress, HTML, CSS or Javascript
  • Certified on Google Analytics, Facebook Blueprint, Google Ads and others.
  • Working knowledge with Adobe creative suite, including Photoshop, Illustrator, etc.
  • Native written/spoken proficiency in French and/or Spanish is considered a strong asset
Does this sound like you or someone you know within your professional network? Then reach out to Krystle.Brassard@marketersondemand.com for more information.